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LinkedIn ABM for Indian B2B: Targeting Decision-Makers at Scale
A deep dive into account-based marketing on LinkedIn for Indian B2B companies — from audience layering to conversation ads.
Jun 10, 20269 min read|ADZ Team
A deep dive into account-based marketing on LinkedIn for Indian B2B companies — from audience layering to conversation ads.
LinkedIn has become the premier platform for B2B advertising in India. With over 100 million Indian professionals on the platform, the potential for targeted account-based marketing (ABM) is immense.
Indian decision-makers are increasingly active on LinkedIn. C-suite executives, department heads, and founders use the platform daily for networking and content consumption. LinkedIn's targeting capabilities allow you to reach them with surgical precision.
Start with 10-20 ideal customer profiles (ICPs). For Indian B2B, consider:
Layer these targeting parameters:
Lead Gen Forms: Highest conversion rates (3-5% in India)
Conversation Ads: Great for inbound lead qualification
Sponsored InMail: Premium but high-intent
Thought Leadership Ads: Build brand credibility
Track pipeline velocity, account engagement score, and cost per qualified lead rather than vanity metrics like impressions and clicks.
ADZ Team
ADZ Advertising Expert
Data shows LinkedIn lead gen forms deliver 3x higher quality leads than other channels for Indian B2B. Here's how to optimise your campaigns.
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